How well have you been “branded”? Not branded like cattle in a Western movie, but able to recall the slogans, jingles, and logos that companies bombard us with daily in order to “brand” their product into our life.
See if you can name the products that go with the following advertising slogans/campaigns: (You can check your answers at the end of today’s entry.)
1. “They’re Grrreaaat!”
2. “It’s not nice to fool Mother Nature.”
3. “A little dab’ll do you.”
4. “It’s the real thing!”
5. “Finger Lickin’ Good!”
6. “For those who think young!”
7. “Just Do It!”
8. “Plop, plop, fizz, fizz, oh what a relief it is!”
9. “Where’s the beef?”
10. “The Quicker Picker-Upper!”
11. Ask any mermaid, you happen to see, “What’s the best tuna?”
12. Double your pleasure, double your fun.
Even though some of these slogans haven’t been used for decades, they became so embedded in the culture that many of us still remember the commercial and/or jingle that contained the slogan. If you fall into the category of those who could identify eight or more products, you have been effectively branded by corporate America.
However, the goal is not simply to get you to know about the product, but to buy it and promote it; in other words, the goal is to develop “brand loyalty” – to prefer and support a particular brand over other brands of the same product. There is still some degree of brand loyalty today, but certainly not like it once was. This is due, in no small part, to the economic downturn in the 1970s which caused many people to put more emphasis on value than on brand loyalty, allowing smaller companies to compete with the big, name brands.
This paved the way for the introduction of generic brands. Today we know these as “store brands”, but when initially introduced they were packaged in white boxes, or cans with white labels, typically with green or black lettering that simply started what was in the container – coffee, for example. Within a few years, almost every major grocery store had a “generic” aisle.
Certainly there was some skepticism about buying a white can simply labeled, “coffee”. But after thirty years, and the white label being replaced by packaging similar to that of the brand names, most of us don’t have any problem picking up the “store brand”. It certainly doesn’t hurt that these also usually cost much less than the comparable name-brand product.
This “generic” branding carried over into prescription medications, electronics, and almost every other product line. But does this popularity of the “store brands” and willingness to stray from the “name brands” only apply to the goods that we buy? Or, are Americans also less likely to practice “brand loyalty” in other areas of life, such as religion?
Once, Americans were passionately loyal to their Church, religion, or faith (Historically, this was almost exclusively Judaism or Christianity – Protestantism or Roman Catholicism). However, by the 1970s, the U.S. was experiencing an increase in the number of, what might be called, “generic” religions. The popularity of Eastern religions was on the rise and by the 1980s “metaphysics”, or so-called “New Age” religions, were becoming entrenched in the mainstream of American culture.
Americans were proving that not only did they want options in product consumerism; they wanted to be able to pick and choose among their religious “brands”, as well. Many were replacing, “Jesus is the only way” with, “Jesus is one of many ways.” And, while one can certainly believe whatever they want, such statements are particularly troubling as many who make such claims, say they are doing so as Christians. A good example of this is Oprah Winfrey.
In the mid 1990s, I recorded one of the Oprah shows and released a few clips from it on the Internet. One, that has garnered much attention lately, features Oprah stating (in reference to the statement, “Jesus is the only way”), “There can’t possibly be just one way.” Following is an excerpt that contains this statement and others that are revealing as to her beliefs.
See if you can name the products that go with the following advertising slogans/campaigns: (You can check your answers at the end of today’s entry.)
1. “They’re Grrreaaat!”
2. “It’s not nice to fool Mother Nature.”
3. “A little dab’ll do you.”
4. “It’s the real thing!”
5. “Finger Lickin’ Good!”
6. “For those who think young!”
7. “Just Do It!”
8. “Plop, plop, fizz, fizz, oh what a relief it is!”
9. “Where’s the beef?”
10. “The Quicker Picker-Upper!”
11. Ask any mermaid, you happen to see, “What’s the best tuna?”
12. Double your pleasure, double your fun.
Even though some of these slogans haven’t been used for decades, they became so embedded in the culture that many of us still remember the commercial and/or jingle that contained the slogan. If you fall into the category of those who could identify eight or more products, you have been effectively branded by corporate America.
However, the goal is not simply to get you to know about the product, but to buy it and promote it; in other words, the goal is to develop “brand loyalty” – to prefer and support a particular brand over other brands of the same product. There is still some degree of brand loyalty today, but certainly not like it once was. This is due, in no small part, to the economic downturn in the 1970s which caused many people to put more emphasis on value than on brand loyalty, allowing smaller companies to compete with the big, name brands.
This paved the way for the introduction of generic brands. Today we know these as “store brands”, but when initially introduced they were packaged in white boxes, or cans with white labels, typically with green or black lettering that simply started what was in the container – coffee, for example. Within a few years, almost every major grocery store had a “generic” aisle.
Certainly there was some skepticism about buying a white can simply labeled, “coffee”. But after thirty years, and the white label being replaced by packaging similar to that of the brand names, most of us don’t have any problem picking up the “store brand”. It certainly doesn’t hurt that these also usually cost much less than the comparable name-brand product.
This “generic” branding carried over into prescription medications, electronics, and almost every other product line. But does this popularity of the “store brands” and willingness to stray from the “name brands” only apply to the goods that we buy? Or, are Americans also less likely to practice “brand loyalty” in other areas of life, such as religion?
Once, Americans were passionately loyal to their Church, religion, or faith (Historically, this was almost exclusively Judaism or Christianity – Protestantism or Roman Catholicism). However, by the 1970s, the U.S. was experiencing an increase in the number of, what might be called, “generic” religions. The popularity of Eastern religions was on the rise and by the 1980s “metaphysics”, or so-called “New Age” religions, were becoming entrenched in the mainstream of American culture.
Americans were proving that not only did they want options in product consumerism; they wanted to be able to pick and choose among their religious “brands”, as well. Many were replacing, “Jesus is the only way” with, “Jesus is one of many ways.” And, while one can certainly believe whatever they want, such statements are particularly troubling as many who make such claims, say they are doing so as Christians. A good example of this is Oprah Winfrey.
In the mid 1990s, I recorded one of the Oprah shows and released a few clips from it on the Internet. One, that has garnered much attention lately, features Oprah stating (in reference to the statement, “Jesus is the only way”), “There can’t possibly be just one way.” Following is an excerpt that contains this statement and others that are revealing as to her beliefs.
Comments
Satan is a cunning adversary, knowing that he only needs to taint the truth ever so slightly as to keep people from understanding the REAL truth. "There is a way that seems right to a man, but in the end it leads to death" Prov 16:25.